Product Strategy

Commercial • Microbiology • Medical • Scientific

Clinical Microbiology Expertise

Medical Affairs

The Competitive Edge

We are committed to tailoring a microbiology strategy that will optimize the success of your product's launch and contribute to combating infectious diseases effectively.

We know how to expertly engage the scientific community and can hone the right strategy, materials, and processes to engage with key stakeholders in your therapeutic area.

We understand and know how to navigate positioning and competitive differentiation for anti-infectives, especially considering the rise of antibiotic resistance and the need for effective treatment options.

Clinical trial design and execution
Product differentiation strategies to support label claims
Ambassadors of scientific strategy with external experts, breakpoint committees and health agencies

Asset Strategy Development
Annual Budget Planning
Congress Strategy and Symposia Development
Publication and Congress Planning
Key opinion leader (KOL) Strategy

Strategic Launch Planning
Annual Budget Planning
Positioning and Competitive Differentiation

Launch Preparation